During the summer 2010, we were set a pre-module task to be completed during summer and before the beginning of 2nd year.
The tasks consisted of: 6 or more A3 research pages on a chosen word and including 'cool hunting.' A fabric swatch file with swatches relevant to my research, detailing fabric suppliers and prices and details of all swatches. The final task was to illustrate a dynamic 'cool hunting' image taken from the research in 3 different styles.
I chose the word 'Modern-rural' and thoroughly enjoyed the research stage. Because I had the summer and the luxury of time to complete my research I was able to collate ample imagery and sift through to pick which was relevant. I explored farmyard living and scenery, the modern farmers wife, afternoon tea and today's brands which are inspired by these; mainly Cath Kidston and Jack Wills.
I am very proud of my research and produced 9 pages, I have struggled with research in the past, however I steered the term 'Modern rural' to incorporate a theme I am very passionate about (the world of cake baking and afternoon tea!)
I found the 'cool hunting' a struggle, as it is extremely time consuming looking for people dressed in a certain trend and not always possible to take their picture. However I used my initiative and styled a friend using the new autumn/winter stock available.
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